Chris Kelley has been with Altra for over 13 years when he began as a Member Relations Specialist. His most recent role was as Retail Strategy Manager.

 “Chris has utilized strategic analysis to develop policies and procedures that assist our employees in enhancing the member experience,” said Dan Schwaab, Executive VP of Retail Operations at Altra. “We are excited for that work to continue as he takes on this new role.”

Kelley will be responsible for facilitating Altra’s retail lending, deposit, and sales activities. In addition, he will analyze and develop business insight as it relates to market growth opportunities and trends within the Credit Union and Retail Operations framework.

Chris has a Bachelor of Science in Marketing and a Master of Business Administration from the University of Wisconsin – La Crosse. He serves on the Client Advisory Board for SWBC. Chris lives in Holmen with his wife, Stephanie, and their two children. In his spare time, he likes to spend time with family & friends, attend Packers games, and enjoy the outdoors.