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What is an EMV Chip Card?

We all use our credit cards for shopping, eating out and buying groceries. Now you can do so with the added security benefits of an EMV chip card. The new cards are nearly impossible to counterfeit, and travel will be even easier in more than 130 countries where chip cards are already used. EMV chip cards do everything magnetic stripe cards do but even more securely; plus, you are still protected from fraud by Visa’s Zero Liability* Policy.

Smarter Technology | Used Worldwide | Added Security



A New Way to Pay

When it comes to enhanced security, chip-activated terminals are taking things to a whole new level.

Chip Activated Terminal               Chip Activated Terminal               Chip Activated Terminal

Easy to use

Use your personal or small business chip card to make transactions at the same places you do today. For merchants who have chip-enabled terminals, insert your card and approve your purchase. Otherwise – swipe your card as you normally would.


Added layer of security

The new chip on your card provides additional security when used at a chip-enabled terminal. Data stored on the chip is more difficult to counterfeit. No matter how you use your card, every purchase is also covered by zero liability protection.


Keeping Security Flexible


Accepted everywhere

Chip-enabled terminals are coming to stores throughout the U.S. so you'll be ready to use your card when you see the new terminals. You’ll enjoy greater acceptance when traveling as chip cards are common in over 130 countries around the world, including Canada, Mexico and the United Kingdom. PIN is only good for cash advances, see EMV FAQ for more details.


1 Visa’s Zero Liability Policy covers U.S.-issued cards and does not apply to certain commercial card transactions or any transactions not processed by Visa. You must notify your financial institution immediately of any unauthorized use. For specific restrictions, limitations and other details, please consult your issuer.
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