Community Involvement


Altra is deeply committed to being active in all the communities that we serve.

Each year, we contribute considerable time at various events and charitable organizations. We are also committed to financial literacy through school programs and events.





Altra joined over 200 Credit Union Activists at the Wisconsin Governor's Affairs Conference. Why did we attend? Lawmakers need to know that credit unions are engaged, socially responsible and a key player in Wisconsin's economy.

In addition to meeting with lawmakers, we heard from insiders about emerging issues and how to best position the credit union movement for future success heading into a new legislative session. 


Do you wonder what it's like to attend the GAC? Simplicity Credit Union put together a fun video covering the GAC this year.


For Goodness Sakes

Every year, Altra staff members donate time and money to buy and wrap holiday gifts for families in need through the For Goodness Sakes program. It's this tremendous spirit of giving that makes us all so proud to be part of the Altra family. Watch the pile of presents grow!


SBA Award

Emily Medvecky, our Business Development Officer in Clarksville, TN, accepted an award on September 8, 2016 honoring Altra as Credit Union of the Year for SBA loans. Lisa Denson, Lender Relations Specialist, SBA Tennessee District, presented the award.

SBA Award

SBA Award


United Way

Altra, a United Way Pacesetter company, delivers this year's check representing staff pledges and Altra matching funds. Pictured left to right: Jack Peplinski, Shawn Hauser, Cheryl Dutton, Tom Brock, Sara Peters, and Kevin Strangman.

United Way


Annual Easter Egg Hunt

Altra Federal Credit Union held their 45th annual Easter Egg Hunt in Onalaska, WI on Saturday, March 26, 2016. Over 1,000 people were in attendance. It was a great time had by all!

Easter bunny with child

Cash with child

Two children


Easter bunny with little girl

Cash with Logger Dog and Coulee Region Chill mascot

Man with child and bike

Woman with child and bike

Facepainting whiskers

Woman with little girl and Easter basket


Steve Koenen Joins WCUSSC Board

March 1, 2016 - Wisconsin Credit Union Shared Service Centers, Inc. (WCUSSC) is pleased to welcome Altra Federal Credit Union Executive VP, Retail Operations Steve Koenen to its Board of Directors. WCUSSC is the Credit Union Service Organization (CUSO) delivering CO-OP Shared Branching and other services to Wisconsin credit unions.

Steve began his career at Altra in 1996 and has more than 30 years of experience in retail banking. He was the first Wisconsin credit union executive to be chosen to serve in the prestigious Filene Research Institute's i3 program, a nationwide think tank.

Steve Koenen 


Toys for Tots

Thank you to our members and staff for pitching in to make the holidays a little happier for local kids.

Jeanette Knight presented a check for $380 and the toys provided by our staff and members to Larry Adkins of Toys for Tots in Tyler, TX. 

Jeanette Knight presenting a check


Share the Love Campaign

Share the Love is a campaign that highlights credit unions giving back to their communities and sharing their heartfelt work on videos. These videos are being shared to inspire random acts of kindness and give back to charities that are near and dear to credit unions and members.

You made a difference by voting for your favorite credit union video. Over 400,000 votes were cast and $105,000 donated to charity! Thank you for your votes!


Val Chilsen Service Award

Congratulations to Cheryl Dutton, Altra’s VP of Marketing, for receiving the 2014 Val Chilsen Service Award presented by the Hunger Task Force! The Val Chilsen Service Award goes to an individual that has shown exemplary service in the Coulee Region to combat hunger. Cheryl served on the Board of Directors of the Hunger Task Force and was instrumental in the development of strategic planning that paved the way for the Hunger Task Force to excel in its role as the “Food Pantries’ Food Pantry.

Cheryl Dutton receiving award


Youth Seminars

Altra Federal Credit Union and Holmen High School partnered to create a Lunch and Learn series. Altra hosted their first session on April 22, 2015 with a total of 64 students in attendance over three lunches. Altra served pizza, cookies and water to students that attended. The topic of discussion was budgeting and the importance of creating one. Additional Lunch and Learn sessions are in the works for the 2015-2016 school year.

High school students

High school students watching presenter


Rivers & Spires Festival

Altra is a proud sponsor of the Rivers and Spires Festival held in historic downtown Clarksville, TN. Rivers and Spires is an award-winning free festival with live music, interactive entertainment, kids activities and great food. Pictured here are Altra employees, along with Altra's mascot, Cash, who participated in the 11th annual Rivers and Spires Children's Parade on April 18, 2015.

Group of people posing for photo at Rivers and Spires Festival


Bankers Challenge

On March 2, 2015 Altra team members participated in the Bankers Challenge in Clarksville, TN to raise funds to support Big Brothers Big Sisters. Through their efforts, Altra donated $1100 to the Big Brothers Big Sisters organization!

Altra team members participating in Bankers Challenge


Drive Away Hunger

Altra helped to "drive away hunger" by donating $12,850 to the Hunger Task Force of La Crosse on Friday, December 19. Altra donated $10 for every car, truck, and motorcycle loan financed from Oct 1 - Nov 30 to local hunger charities in our communities. Members who matched Altra's $10 donation were rewarded with a rate discount; members contributed over 30% of the $21,000 raised.

Drive Away Hunger campaign check presentation


 La Crosse Rotary Lights

Altra employees and family members joined the La Crosse Rotary Lights volunteer effort to feed the hungry in the Coulee Region. Volunteers staffed the Rotary Light display at La Crosse's Riverside Park on Saturday, December 6 from 5:00 - 10:00 p.m. Ten area food pantries will share in the 225,000 food items that are anticipated to be collected this holiday season. Thank you to our Altra members and the greater La Crosse community for keeping us busy all night!

Altra team members volunteering at Rotary lights

Altra volunteer at Rotary Lights

Two Altra volunteers at Rotary Lights

Altra Volunteer at Rotary Lights at night



Altra was proud to once again sponsor the 54th Oktoberfest Maple Leaf and Torchlight parades in La Crosse, WI. Altra employees and family members participated in each parade. Altra's float was honored with the award for Best Overall Theme which is selected by the Oktoberfest Parade Committee. 

Oktoberfest Float Award

Oktoberfest Parade

Oktoberfest Parade


Alzheimer's Walk

Most of us know too many people whose lives have been touched by Alzheimer's disease, the nation's sixth leading cause of death. The Walk to End Alzheimer's is about so much more than walking.

The Altra staff organized a Team to participate in the Alzheimer's Walk on September 20, 2014 for the first time. Nineteen people joined our team, eleven of those where employees with eight additional family members.

We are proud to say that our Altra Team was the top company in fundraising and in the top 4 overall.

At the Walk, we gather together to honor those affected and their caregivers, and remember those who are no longer with us.

Alzheimer's Walk


Walk a Mile in Her Shoes

In an effort to bring awareness of sexual assault and domestic violence in our community, several Altra employees participated in Walk A Mile In Her Shoes on July 3, 2014 at Riverside Park in La Crosse, WI. Men walk in women's shoes for about a mile. Proceeds from this event will be shared by the YWCA of the Coulee Region and the Carilee Fund of Gundersen Lutheran Medical Foundation.

Walk a Mile in Her Shoes

Walk a Mile in Her Shoes


Cash In The Community

Cash debuted as the Altra mascot in 2013 at the Altra Easter Egg Hunt in La Crosse. Since then he has appeared in La Crosse area parades, thrown out the first pitch for Altra Night at the La Crosse Loggers and participated in the Logger Olympics. Look for Cash in your Altra Community!

Cash in the Community

Cash at the La Crosse Loggers

Cash in the Community

Cash in the Community

Cash at the La Crosse Loggers