In Your Community


Altra is deeply committed to being active in all the communities that we serve.

Each year, we contribute considerable time at various events and charitable organizations. We are also committed to financial literacy through school programs and events.


Share the Love Campaign

Altra joined an exciting movement called "Share the Love" and we need your vote!

The Share the Love campaign invites credit unions to create videos about how we give back to our communities. These videos are being shared nationwide to promote the credit union mission while inspiring random acts of kindness. Credit union videos with the most votes in October, November, and December will win thousands of dollars for charities. Plus, you could win a $100 gift card just for voting! Altra has chosen five hunger organizations to split the prize donation among if we win - the Hunger Task Force of La Crosse, East Texas Food Bank, Channel One, Winona Volunteer Services, and Empty Bowls Clarksville.

Please join us by viewing and voting so we can help make a difference! Visit the voting page here

Voting is open October 1 - December 24, 2015. Vote once a day, every day. Each time you cast a vote you will be entered to win a $100 Visa gift card!


Val Chilsen Service Award

Congratulations to Cheryl Dutton, Altra’s VP of Marketing, for receiving the 2014 Val Chilsen Service Award presented by the Hunger Task Force! The Val Chilsen Service Award goes to an individual that has shown exemplary service in the Coulee Region to combat hunger. Cheryl served on the Board of Directors of the Hunger Task Force and was instrumental in the development of strategic planning that paved the way for the Hunger Task Force to excel in its role as the “Food Pantries’ Food Pantry.


Youth Seminars

Altra Federal Credit Union and Holmen High School partnered to create a Lunch and Learn series. Altra hosted their first session on April 22, 2015 with a total of 64 students in attendance over three lunches. Altra served pizza, cookies and water to students that attended. The topic of discussion was budgeting and the importance of creating one. Additional Lunch and Learn sessions are in the works for the 2015-2016 school year.


Rivers & Spires Festival

Altra is a proud sponsor of the Rivers and Spires Festival held in historic downtown Clarksville, TN. Rivers and Spires is an award-winning free festival with live music, interactive entertainment, kids activities and great food. Pictured here are Altra employees, along with Altra's mascot, Cash, who participated in the 11th annual Rivers and Spires Children's Parade on April 18, 2015.


Annual Easter Egg Hunt

Altra Federal Credit Union held their 44th annual Easter Egg Hunt in Onalaska, WI on Saturday, April 4, 2015. Over 900 children were in attendance, along with their parents and grandparents. Almost 1,000 pounds of chocolate eggs were given out during this event. It was a great time had by all!


Bankers Challenge

On March 2, 2015 Altra team members participated in the Bankers Challenge in Clarksville, TN to raise funds to support Big Brothers Big Sisters. Through their efforts, Altra donated $1100 to the Big Brothers Big Sisters organization!


Drive Away Hunger

Altra helped to "drive away hunger" by donating $12,850 to the Hunger Task Force of La Crosse on Friday, December 19. Altra donated $10 for every car, truck, and motorcycle loan financed from Oct 1 - Nov 30 to local hunger charities in our communities. Members who matched Altra's $10 donation were rewarded with a rate discount; members contributed over 30% of the $21,000 raised.


For Goodness Sakes

A special thank you to Altra employees for their generosity this holiday season to families in need. It's this tremendous spirit of giving that makes us all so proud to be part of the Altra family. Watch the pile of presents grow!


 La Crosse Rotary Lights

Altra employees and family members joined the La Crosse Rotary Lights volunteer effort to feed the hungry in the Coulee Region. Volunteers staffed the Rotary Light display at La Crosse's Riverside Park on Saturday, December 6 from 5:00 - 10:00 p.m. Ten area food pantries will share in the 225,000 food items that are anticipated to be collected this holiday season. Thank you to our Altra members and the greater La Crosse community for keeping us busy all night!



Altra was proud to once again sponsor the 54th Oktoberfest Maple Leaf and Torchlight parades in La Crosse, WI. Altra employees and family members participated in each parade. Altra's float was honored with the award for Best Overall Theme which is selected by the Oktoberfest Parade Committee. 

Oktoberfest Float Award

Oktoberfest Parade

Oktoberfest Parade


Alzheimer's Walk

Most of us know too many people whose lives have been touched by Alzheimer's disease, the nation's sixth leading cause of death. The Walk to End Alzheimer's is about so much more than walking.

The Altra staff organized a Team to participate in the Alzheimer's Walk on September 20, 2014 for the first time. Nineteen people joined our team, eleven of those where employees with eight additional family members.

We are proud to say that our Altra Team was the top company in fundraising and in the top 4 overall.

At the Walk, we gather together to honor those affected and their caregivers, and remember those who are no longer with us.

Alzheimer's Walk


Walk a Mile in Her Shoes

In an effort to bring awareness of sexual assault and domestic violence in our community, several Altra employees participated in Walk A Mile In Her Shoes on July 3, 2014 at Riverside Park in La Crosse, WI. Men walk in women's shoes for about a mile. Proceeds from this event will be shared by the YWCA of the Coulee Region and the Carilee Fund of Gundersen Lutheran Medical Foundation.

Walk a Mile in Her Shoes

Walk a Mile in Her Shoes


Cash In The Community

Cash debuted as the Altra mascot in 2013 at the Altra Easter Egg Hunt in La Crosse. Since then he has appeared in La Crosse area parades, thrown out the first pitch for Altra Night at the La Crosse Loggers and participated in the Logger Olympics. Look for Cash in your Altra Community!

Cash in the Community

Cash at the La Crosse Loggers

Cash in the Community

Cash in the Community

Cash at the La Crosse Loggers