Cheryl joined the Credit Union in 2012 and has since led an award-winning team that has enhanced Altra’s brand awareness throughout their core markets and become an organization known for giving back to the community. In addition to her role as Chief Marketing Officer, Cheryl is the champion for Altra Financial Advisors and is responsible for overseeing Altra’s advocacy efforts and industry-leading member experience team. Prior to joining Altra, Cheryl was Managing Partner for Synergy Leadership Group, a national branding agency where she led the strategy for new business development and clients. Cheryl’s career spans over 35 years working in various marketing roles in both the consumer and business to business segments.
She received a bachelor’s degree in Marketing from the University of Wisconsin – La Crosse and is an active member of the community serving most recently as Board Chair for the Great Rivers United Way Board of Directors. Dutton and her husband, Joe, reside in West Salem. In her spare time, she enjoys spending time with family and playing tennis.
